Who are we?
The Tourism Promotion agency
The ‘Tout commence en Finistère’ agency is essentially Finistère’s very own tourist board, responsible for promoting the region’s tourist, economic and residential appeal.
Its aim is to develop sustainable tourism that respects Finistère’s natural areas and biodiversity, and to enhance the quality of life for its residents, visitors and all those who wish to come and live in Finistère.
By developing tourist influx and making the area accessible to everyone, the agency uses its engineering capabilities to shine a spotlight on tourism in Finistère, promoting the area through strong communication and territorial marketing centred on its brand ‘Tout commence en Finistère’.
The regional brand
Created in 2011, ‘Tout commence en Finistère’ is the regional brand of Finistère.
This brand is for everyone, embodying the performance, innovation, solidarity and maritime identity of France’s top coastal region.
Its aim is to raise the profile of this Land’s End in west Brittany, highlighting its many assets, attracting entrepreneurs and residents, and creating wealth for Finistère.
